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Vision & Values

Our Vision:

To become the 21st century's number one international standard BCTMP (Bleached Chemi-Thermo Mechanical Pulp) manufacturer, dedicated to providing superior value to customers, shareholders, employees and the community.


Our Mission:

To increase the global market share of Paper Excellence.

To use cutting edge technology and innovation in the development of new products and mill efficiency.

To improve the capacity of human resources through training, learning and cross-sharing.

To realize the sustainability of our operation.


Our Business Philosophy:

People are the key to success.

In order to sustain our operation we must balance the needs of the environment with the needs of the operation.

We must ensure all employees maintain a focus on our customer's needs.

We are not only accountable to our share holders but also to fellow employees, customers, suppliers, and the community in which we live.

We embrace the principal of good governance to build a sustainable business.


The Values We Aspire To Live By:

  1. Honesty
  2. Empathy
  3. Enthusiasm
  4. Determination
  5. Ambition

The Attitude We Come To Work With:

  1. A sense of confidence and strength.
  2. A sense of urgency and speed.
  3. A commitment to cooperation and teamwork.





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